Stockholm March 2019
MEMENTO MORI SHOP OFFER A PLAYFUL AND UNIQUE WAY TO BUY CUSTOM ART
Swedish illustrator, designer, and art director Daniel Carlsten recently launched Memento Mori Shop — a unique online retail concept that allows people to select from a menu of illustrated objects to create their own one-of-a-kind artworks.
“Memento Mori Shop is an idea I came up with about a year ago when I realized I could build a web shop with illustrations of objects instead of real objects,” says Carlsten. “It’s a humble nod to René Magritte’s The Treachery of Images” and a tribute to the many still life paintings of the 16th and 17th century where common domestic objects were imbued with symbolic meaning. With the web shop, I wanted to translate this tradition into the 21st century.”
Vistors to the website will find a range of illustrated objects, from blocks of cheese and bottles of wine, to a snail and human skull. Customers can select as few or as many objects as they wish. Based on each order, Carlsten then creates a unique still-life composition from the selected objects. Printed on acid free fine art paper, the prints are tailored to fit perfectly behind a standard 500x700mm passe-partout.
Memento Mori Shop is not only a playground for customers, but also for Carlsten. New collections will be added as they are created. Over the holidays Carlsten released a limited series of seasonal items. Plans are in the works for a range of children’s objects to be released in the spring. Affordable and fun, Memento Mori Shop encourages web shoppers to become art patrons.